As the luxury brand management aficionado, Adriaan Brits puts it, “Ordinary brands communicate in order to sell products to consumers. Luxury brands communicate in order to keep the dream alive in the minds of consumers.”
Look at Gucci, Prada, Dior, Ferrari, Versace, and many more! Are they not aspirational brands that became even bigger with strategic luxury brand management? If you want to work for one of these biggies or any other luxury brand, we recommend getting an education in luxury brand management.
How to Take the First Step?
Fortunately, we live in a world where fashion business is no more a novel concept, even though it represents elusive luxury brands. Therefore, there are top-notch institutes that offer luxury brand management courses.
Subjects taught within this domain introduce you to the intricacies of this profession. Of course, you will learn a lot when on-the-job but a degree or diploma in this field will ensure you put your best foot forward from the very beginning.
Getting into a niche field such as luxury brand management might require you to have a preliminary knowledge of luxury brands and their reach. You will also require an undergraduate degree from any recognized university. It is worth noting that you don’t need to be a fashion designer or have a degree in any other art or design field to apply for this discipline.
Your Toolkit For Success
For this profession, all you require is a real passion and inclination to manage and market a lifestyle more than a product. Other abstractions a selection panel often look for in a candidate who wishes to pursue luxury brand marketing includes:
A Keen Eye For Detail:
While the luxury brand industry is glamorous, it is highly competitive. This is why keenly observing your competitors and the latest trends around you can help your label stay ahead of the curve.
Good Research Skills:
It is essential for any brand to stay relevant – something possible when you do your market research and understand its pulse.
Communication Proficiency:
When working for luxury brands, you might liaise with several High Net-Worth Individuals (HNIs), and other third-parties. Without effective communication skills, you will find it exceedingly hard to manage conflicts or fulfill bespoke requests.
Roles and Responsibilities of a Luxury Brand Manager
Soon becoming a significant economic phenomenon, this job title will demand you to multitask. As a luxury brand manager, you will analyze and compare the present market trends, figure out if there seems an imminent turn in trends, research who your clients are and what they want.
Equipped with a powerhouse of knowledge, you will create audience-winning strategies. Luxury brands often hire magnanimous individuals who can devise and implement brand strategies. On any given day, luxury brand managers study the market, supervise and deploy advertising campaigns, etch new product plans and make distribution plans for existing ones.
So, as you can tell, a luxury brand manager’s profile is a pretty critical one!
Parting Thoughts
Given that the luxury goods industry is worth a whopping US$ 388 billion with a further upward swing in the coming years, it is impossible to ignore the relevance and demand of luxury brand managers. This is what makes luxury brand management a sought-after degree in the field of fashion.
But, pursuing this stream of education holds value only when a renowned institution awards this degree. If you are looking for one of the best colleges for luxury brand management courses in India, apply to the Pearl Academy. Getting through their admission process might require some rigor, but that’s the very mark of an excellent institution.
